About Us

Florida Insurance & Consumer
Protection Attorney

Fighting for Fairness —
Justice for Consumers. Accountability for Corporations.
At Hatfield Consumer Law, our mission is clear: Led by attorney Roger A. Hatfield, we deliver accessible, responsive, and relentless advocacy for homeowners and car owners across Florida. Every case is a stand for fairness — every client deserves justice.
“We fight for people who’ve been bullied or ignored by big corporations. When companies don’t play fair, we make sure they’re held accountable.”

Roger A. Hatfield

Managing Attorney

Recovered

$ 0 M+

Cases Won

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Years Exp.

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Trusted Florida Insurance Claim & Lemon Law Attorney

At Hatfield Consumer Law, clients can expect:

Accessibility

Real communication and personal attention.

Responsiveness

Calls returned. Questions answered. Every step explained.

Relentless Advocacy

We don't back down until justice is served.

Roger and his team believe consumers should never feel powerless against corporations. Whether it's a denied insurance claim or a defective car,

we make sure the truth — and your rights — prevail.

Our Mission

Meet Roger A. Hatfield — Florida Consumer Protection Lawyer

Hatfield Consumer Law protects Florida consumers from corporate misconduct — standing up to insurance companies and auto manufacturers that refuse to take responsibility. The firm’s mission is to bring justice for consumers and accountability for corporations.

Why We Fight

Hatfield Consumer Law fights for fairness.
Whether an insurance company won’t pay or a manufacturer refuses to take responsibility, Roger Hatfield ensures that consumers aren’t bullied, ignored, or taken advantage of.

Core Principles

The Values That Drive Every Case We Fight

At Hatfield Consumer Law, our work is guided by values that define who we are and how we serve.
Every decision, every client interaction, and every courtroom argument is rooted in our commitment to fairness, integrity, and accountability. These principles are more than words. They’re the foundation of every victory we earn for our clients.

Justice

We fight relentlessly to secure fair outcomes and protect the rights of every client we serve.

Accountability

We own every step of the process—communicating clearly, acting decisively, and delivering on our promises.

Integrity

We do what’s right, even when it’s hard, because trust is the foundation of everything we do.

Experience

We bring seasoned insight and proven strategy to every case, turning knowledge into results when it matters most.

Meet Our Founder

Meet Roger A. Hatfield — Florida Consumer Protection Lawyer

Attorney Roger Hatfield brings an exceptional blend of legal experience and industry insight to every case.

He’s known for his deep understanding of insurance and consumer law, his dedication to client communication, and his results — more than 1,000 litigated cases and $55 million recovered for consumers across Florida.

Experience

Experience That Sets Hatfield Consumer Law Apart

A Foundation in Trial and Property Law

While studying at the University of Florida Levin College of Law, Roger clerked for Fisher, Butts, Sechrest & Warner, P.A., working with board-certified civil trial attorneys. After graduation, he joined the firm and handled real estate misrepresentation, construction, and property damage claims — building a foundation for his consumer-focused practice.

Insurance Industry Experience, from the Inside Out

At the Florida College System Risk Management Consortium, Roger oversaw large-scale property insurance claims and earned his Florida 220 General Lines Insurance Agent License, gaining insider knowledge of insurance policy structures and coverage disputes.

Firsthand Knowledge of Property Restoration

As a General Manager for one of the nation's largest property restoration contractors, Roger saw what property owners endure after losses — and trained in Xactimate and XactAnalysis, the same systems insurers use to estimate damage.

Learning the Defense Side

At one of Florida's largest insurance defense firms, Roger gained insight into how insurers investigate and litigate claims — experience that now helps him outthink them.

Standing Up for Consumers

After Hurricane Irma, Roger joined Morgan & Morgan, where he resolved roughly 1,000 litigated insurance claims recovering more than $35 million for Florida homeowners.

In 2022, he founded Hatfield Consumer Law, uniting his experience and conviction to fight for justice for consumers and accountability for corporations. Since then, he's recovered an additional $21 million for clients in Florida.

Credentials

Education, Credentials & Professional Memberships

Bar Admissions

• Florida Bar (2008)
• Texas Bar (2024)

Education

• University of Florida, B.A. in History (2002)
• University of Florida Levin College of Law, J.D. (2008)

Professional Appointments

• Florida Bar Consumer Protection Law Committee (2015–2017)
• Florida Licensed General Lines Property & Casualty Agent (2012–2016))
• Adjunct Faculty – Trial Team Coach, University of Florida (2010–2015)

Client-Centered Representation

Roger's Approach to Client Advocacy

Roger's clients describe him as approachable , transparent , and relentless .

He believes every person deserves a lawyer who communicates clearly and fights fiercely.

"At Hatfield Consumer Law, we don't just handle claims — we fight for fairness. You'll always know what's happening, and you'll never feel ignored."

Roger A. Hatfield

Founder & Managing Attorney

Beyond the Law

Get to Know Roger

Florida Native, Rooted in Community

Born and raised in Jacksonville Beach, Roger proudly serves clients statewide from his offices in Orlando and St. Augustine.

Family First

Roger lives in Orlando with his wife, Michelle, and their two sons, Ryan and Noah. His family inspires his work — and his commitment to protecting others from corporate wrongdoing.

Life Outside the Office

When not representing clients, Roger enjoys boating, fishing, and spending time outdoors with his family.

Proud University of Florida Gator

Roger is a double Gator, having earned both his undergraduate and law degrees at UF. He later returned as an adjunct faculty member, coaching the University's trial team.

Ready to Work with an Attorney Who Fights for You?

If your insurance company or auto manufacturer isn't treating you fairly, Hatfield Consumer Law can help. We bring experience, integrity, and relentless advocacy to every case — because everyone deserves justice, and every corporation deserves accountability.

Hatfield Consumer Law

Justice for Consumers. Accountability for Corporations.